0.37% vs 1.17%.

dev.to2026-11-07 23:000 views

Paid ChatGPT visits converted at 0.37% in US traffic. Paid search converted at 1.17%. Of 87 advertisers running both, 84 earned less per ChatGPT visit (SEJ).

One advertiser drove 76% of ChatGPT revenue. Test small.

Source：https://dev.to/sayedsayeedurrahman/037-vs-117-564g

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