Sneaker price talk usually quotes one number per shoe. On GOAT there is no single price. Every size has its own lowest ask, and the gap between sizes of the same shoe is often bigger than the gap between two different colorways.
I pulled per-size prices for 21 Air Jordan 4 colorways from GOAT (US market, new in box) on October 13, 2026. That gave 458 size-level prices. Here is what they show.
1. Eight of 21 colorways are available below retail
A lot of recent Jordan 4s can be bought new for less than the store price, if you take the cheapest size.
| Colorway | Retail | Lowest ask | vs retail |
|---|---|---|---|
| SE Craft 'Photon Dust' | $210 | $125 | -40% |
| 'Flight Club' (2026) | $220 | $149 | -32% |
| 'Rare Air - Tour Yellow' (2026) | $220 | $155 | -30% |
| 'Bred Reimagined' | $215 | $178 | -17% |
| 'Military Blue' (2024) | $215 | $189 | -12% |
The ones that hold a real premium are the older, proven pairs:
| Colorway | Retail | Lowest ask | vs retail |
|---|---|---|---|
| 'Red Thunder' (2022) | $190 | $371 | +95% |
| 'White Thunder' (2024) | $215 | $329 | +53% |
| 'Military Black' (2022) | $210 | $319 | +52% |
| SE 'Black Canvas' (2022) | $210 | $304 | +45% |
| 'Black Cat' (2025) | $225 | $324 | +44% |
2. The "lowest ask" is usually for a size you do not wear
For the typical colorway, the middle-priced size costs 25% more than the cheapest size. The headline price on a product page is the cheapest size, so most buyers pay more than that number.
Example: 'Military Blue' 2024 has a lowest ask of $189 (size 14). The median size is $246. Size 6.5 is $613.
3. Small sizes cost the most
I compared each size to the median ask of its own shoe, then took the middle value across all 21 colorways.
| US men's size | Price vs the shoe's median |
|---|---|
| 5.5 to 6.5 | +37% to +62% |
| 4 | +34% |
| 7 to 7.5 | +7% to +9% |
| 8 to 9 | about the median |
| 9.5 to 12 | 6% to 11% below |
| 15 to 17 | +17% to +39% |
Sizes 9.5 to 12 are the cheapest because that is where the supply is. Sizes 5.5 to 6.5 carry the largest premium. If you resell, the same shoe in a 6 can be worth $100 more than in an 11.
4. Asks sit close to the last sale
Across the 458 size prices, the median gap between the current lowest ask and the last sold price for that size was 0%. About 40% of asks were above the last sale and 60% at or below it. For in-stock sizes, the lowest ask is a fair guide to what the pair actually trades at. The extreme asks ($2,000+ on a rare size) are the exception: those are single sellers with no competition, not a market price.
How to pull this yourself
GOAT has no public price API and blocks plain requests. I built a tool on Apify that returns this data as a table: GOAT Sneaker Price Scraper.
Input used for this article:
{ "queries": ["air jordan 4 retro"], "maxProductsPerInput": 25, "includeSizePrices": true } Each product row has the retail price, release date, lowest ask, cheapest and most expensive size, premium vs retail, and a list of every size with its lowest ask, instant-ship ask, last sold price, and stock. Export to CSV, Excel, or JSON. It costs $3 per 1,000 products.
Limits to know about
- Prices are US market, in US dollars. GOAT shows different prices to visitors from other countries.
- "New" means new shoes in a good box. Used and damaged-box pairs are a separate option.
- This is a one-day snapshot of 21 colorways. One unreleased pair with a single $2,059 listing was removed.
- Size-level runs can be slow when GOAT is under load. A 25-product run with all sizes took about 10 minutes on the day I wrote this.
If a number looks wrong for a pair you know well, tell me and I will check it.
