arXiv:2610.31743v1 Announce Type: new Abstract: Large language model (LLM)-based multi-agent systems (MAS) rely on role-specific prompts and execution models to solve complex tasks collaboratively. However, prompt optimization typically keeps model assignments fixed, leaving differences in role requirements and their associated inference costs outside the search. We present UniMASO, a Unified framework for heterogeneous Multi-Agent System Optimization through the joint adaptation of prompts and model assignments. UniMASO evaluates candidate updates through local, downstream, and global feedback, using cost-aware Pareto search to retain useful quality-cost trade-offs. Topology-aware co-evolution then coordinates these updates according to agent roles and dependencies. Cross-level trajectory memory further supplies historical successes and failures to guide subsequent optimization. Experiments on five benchmarks and five execution topologies show that UniMASO achieves competitive task performance at substantially lower deployment cost than the strongest homogeneous configurations. Under centralized execution, it improves the average score from 69.79 to 70.40 while reducing token-weighted deployment cost by 85.2% relative to DeepSeek-V4-Pro with MASPO. These results support joint prompt-model adaptation as an effective approach to efficient multi-agent collaboration. The code is available at https://github.com/Achilles008/UniMASO_main.