arXiv:2605.05911v2 Announce Type: replace-cross Abstract: Product reviews significantly influence purchasing decisions on e-commerce platforms. However, the sheer volume of reviews can overwhelm users, obscuring information most relevant to their individual needs. Existing e-commerce summarization systems typically produce generic, static summaries that fail to account for the fact that (i) different users prioritize different product characteristics, and (ii) these preferences may evolve with interactions. To address these challenges, we propose an online learning framework that generates personalized summaries for each user by representing user interests in a latent aspect space and selecting preference-aligned review evidence. Our system then iteratively refines its understanding of user preferences by incorporating feedback on the generated summaries directly over time. We evaluate our framework on Amazon Reviews'23 using controlled feedback simulations and robustness checks with held-out-history, independent-embedding, and external LLM-based evaluators. These experiments show improvements in preference-aligned evidence selection under the evaluated feedback settings. A separate human-based study finds that scenario-conditioned summaries are preferred over generic (uniformly-aggregated) alternatives in 69.9% of paired comparisons.