arXiv:2610.08407v1 Announce Type: new Abstract: Contextual information, capturing the circumstances of a user-item interaction, is central to recommender systems. Prior work draws context from location, time, or reviews, but not images; multimodal recommender systems mainly use images to enrich item or user representations, not identify situational context. We propose a new representation of context derived from images, spanning physical, social, and modal categories learned via a vision-language model. We introduce ICE-Fuse, a pipeline for evaluating this representation that fuses these categories and integrates them into a context-aware recommender system, using TripAdvisor data and Review-aware Graph Contrastive Learning as the recommendation algorithm. Image context does not outperform established signals standalone, but improves them combined, indicating complementary information. Semantic analysis shows image- and review-derived context capture distinct aspects of the interaction, positioning images as complementary context.