1 minute read Today we're excited to share our involvement with the AMP Project. Life happens on mobile. (In fact, there are over seven billion small screens now!) We're not only comfortable with shopping online, but increasingly we're buying things using our mobile devices. Delays can mean the difference between a sale or no sale, so it's important to make things run as quickly as possible. AMP, or Accelerated Mobile Pages, is an open source, Google-led initiative aimed at improving the mobile web experience and solving the issue of slow loading content. (You can learn more about the tech here.) Starting today, Google is pointing to AMP’d content beyond their top stories carousel to include general web search results.