Complexity kills first campaigns.

Day-one shape

  1. One post with a clear caption CTA (“Comment GUIDE”).
  2. One keyword match rule.
  3. One DM template with a tracked link.

Ship that. Read clicks. Then decide if you need lead forms, sequences, or a full chatbot.

Why this order

Meta rate limits and trust both punish “DM everyone.” Keywords keep the funnel honest.

Tool

HitDM — comment keyword → one private DM + tracked link.