An anonymous reader quotes a report from Bloomberg: Alphabet's Google and gaming tools developer Unity Software announced a new platform that will allow people to create video games from simple text prompts, marking the latest incursion of generative artificial intelligence into artistic and creative industries. The initiative, called Playground, will "put game creation in the hands of millions of new creators, and bring new experiences to billions of players worldwide," the companies said in a statement on Oct 7. With its debut, Playground will let people 18 and older generate and customize games using natural language prompts, "no coding required." Later in 2026, a new expanded creation experience called Unity Spark, will be integrated with Playground, providing "robust, professional-level" mechanics and high-fidelity 3D capabilities. Creators will be able to build "immersive, superlative experiences" with a simple text prompt, according to the release. Playground builds on Google's push into world models, a type of AI that generates virtual environments in real time from text prompts, rather than just video. Google and Unity's partnership "could reduce fears that AI will make Unity's core game-building software less necessary, while posing limited medium-term risk to Roblox's advantage as a social gaming platform," says Bloomberg Intelligence analyst Nathan Naidu. The introduction of Unity Spark later in 2026 "could broaden Unity's creator base and support its game-development business," which represent about a third of sales.

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